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Certification Course in AI-Powered Digital Marketing
Course Overview
Step into the future of marketing with AI-driven strategies and tools. This program is designed to equip learners with the skills to leverage Artificial Intelligence in digital marketing campaigns — from social media to SEO, content creation to analytics. Whether you are a fresher, entrepreneur, or marketing professional, this course will help you boost productivity, personalize campaigns, and maximize ROI using the power of AI.
What You Will Learn
- AI in Marketing – Introduction to AI tools transforming the digital marketing landscape.
- AI-Powered SEO & SEM – Smarter keyword research, optimization, and paid campaigns.
- Content Creation with AI – Automating blogs, ads, and creatives with AI tools.
- AI for Analytics & Insights – Leveraging predictive analytics to understand customer behavior.
- AI in Social Media Marketing – Content scheduling, personalization, and engagement tracking.
- Email & Chatbots – Automating customer journeys with AI-driven communication tools.
- Capstone Project – Create and launch an AI-powered marketing campaign.
Minimum Qualification & Requirements
- Open to college students, fresh graduates, entrepreneurs, and professionals.
- Basic understanding of marketing concepts is helpful but not mandatory.
- A computer with internet access.
- No coding knowledge required.
Modes of Learning
- Classroom Learning – In-person, interactive sessions at our academy.
- Online Instructor-Led – Live virtual classes with real-time guidance.
- Online Self-Paced – Pre-recorded lessons you can learn anytime, anywhere.
Understanding the role of AI in modern marketingOverview of AI tools for marketersThe shift from traditional to AI-powered strategies
⏳ 45 min | 1 lecture | QuizAI-driven keyword research & optimizationSmart ad targeting with AI toolsAutomating PPC campaigns
⏳ 2 lectures | Hands-on exercises | QuizGenerating blogs, ad copies, and creatives with AI (ChatGPT, Jasper, Writesonic)AI in video creation (Pictory, Synthesia, Runway)Ethical use of AI-generated content
⏳ 2 lectures | Practice projectsAI scheduling & campaign optimization (Buffer, Hootsuite, Lately.ai)Personalizing content for audience engagementAI-powered analytics for social growth
⏳ 1 lecture | Project taskPredictive analytics in customer behaviorAI dashboards & visualization (Google Analytics + AI, Tableau with AI)Sentiment analysis using AI tools
⏳ 1 lecture | Case studyAutomating email campaigns with AI toolsAI chatbots for customer engagement (Drift, ManyChat)Personalizing customer journeys
⏳ 1 lecture | Practice exerciseWorkflow automation with Zapier & AICRM integration (HubSpot, Salesforce AI)Marketing productivity hacks using AI assistants
⏳ 1 lecture | Demo sessionDesign and execute a complete AI-driven campaignCombine SEO, content, social media, and analyticsPresent results and campaign outcomes
⏳ 1 lecture | Final project presentationMCQ Test + Project EvaluationCertification of CompletionCourse Advantage
Learn how AI is reshaping digital marketing and gain hands-on skills to stay ahead in the new marketing era
Top Job Roles
- AI Digital Marketing Specialist
- SEO/SEM Specialist (AI-Enhanced)
- Social Media Marketing Manager (AI Tools)
- Content Marketing Strategist (AI-Assisted)
- Marketing Automation Specialist / Expert
- Performance Marketing Manager
Package
- Entry Level: 8 LPA
- Mid-Level: 14 LPA
- Senior Level : 17 LPA
- Lead/Expert Level : 25+ LPA
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